Here is another article that I published on Seeking Alpha. Groupon has expanded its portfolio outside of "daily deals" and now has shown us a clear roadmap from a payment app, Breadcrumb, to a fuller merchant solution with its own hardware and software for the merchants called Gnome. This is innovative but at the same time it is a daunting task. Here are the summary from the article:
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- An integrated merchant platform can be a key to secure the future growth.
- Rising operating costs continue to hinder the overall profitability and send Groupon's stock to 52-week low.
- Groupon can potentially turn its risks into a competitive advantage.
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